TokToks

How do you break away from the standardized codes of social networking? By creating a visual identity for videos posted on social medias.
Here is “Toktoks”, a toolbox for graphically dressing up Julien Bobroff’s Tiktoks and Instagram channels.

In addition to the classic graphic elements of a visual identity (colors, typography, etc.), we also had to imagine media specific to the uses of social networks, in particular :

• A collection of custom-designed animated GIFS
• The ability to dress up existing GIFS
• Inserts designed to highlight formulas, numbers and quotations
• Ornate green backgrounds for your own inlays

A collection of custom animated GIFS

Filters for existing GIFs

Green screens to manipulate

A guideline to help with video editing

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Making of

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Imagined and designed by Juliette Nier in La Physique Autrement’s team (Université Paris-Saclay, CNRS).
With the precious tips of Julien Bobroff, Anaïs Vergnolle and Lou-Andréas Etienne

It was supported by the Fondation Paris-Saclay’s “La Physique Autrement” Chair, and by the Air Liquide group and Crédit Agricole – CIB.
It was carried out on the premises and with the technical resources of the Centre d’Expérimentation Pédagogique of the Institut Villebon – Georges Charpak.

Thanks also to Frédéric Bouquet, Marie Gandon and Marie Jouble